ABOUT US

THE LION AND THE FISH CARES…

If you’ve ever tried to dress your little ones, you know it can be a fun yet chaotic adventure. Between stains, tantrums, and the inevitable “I don’t want to wear that,” finding stylish and durable kids’ clothes can feel like a quest worthy of a treasure map! That’s where our online kidswear apparel store ( www.thelionandthefish.com ) swoops in like a superhero cape. The Lion & The Fish - a smart wardrobe brand for boys, drawing inspiration from the adventurous worlds of the jungles and the oceans coming together to create a unique tropical collection

Style Meets Comfort

First off, let’s talk about style. We get it—kids want to look cool, and parents want clothes that can stand up to the wild world of playtime. Our collections feature vibrant colors, fun patterns, and trendy designs that your kids will love to wear. And yes, we promise that they’re super comfy too! We’ve made sure our fabrics are ultra soft, sustainable and breathable because who wants to deal with scratchy seams during a playground showdown?

Quality You Can Trust

One thing we’ve learned is that kids are tough on their clothes. That’s why we focus on quality. Our garments are made to last through spills, scuffs, and even those epic, mud-covered adventures. You won’t have to replace them after just a few washes, which means more savings for you and more time for the fun stuff!

Sustainability Matters

We know that taking care of the planet is important to many of you, and it’s important to us too! That’s why we’ve made a commitment to use sustainable materials whenever possible. Our ecofriendly cotton and other fabric options ensure that your little ones can look good while helping to protect their future playground—the Earth

Embracing Growth

As parents, we know that growth is inevitable—both for our kids and for us as a business. Rather than shying away from it, we embrace it! We understand that kids grow fast, and their tastes change even faster. That’s why our collections are designed with versatility in mind, allowing you to mix and match styles as your little ones’ personalities blossom. Every stage of their growth is an opportunity for new adventures in fashion, and we’re here to support that journey through our value for-money offerings plus the ability to return clothes that don’t fit your child anymore !

Family Values & Twinning

Twinning in apparel refers to the practice of coordinating outfits among family members, friends, or groups, often to create a unified or complementary look. This trend has gained popularity in various contexts, including family photos, special events, or casual outings, as it emphasises togetherness and shared identity. We at TheLion&TheFish strongly believe in family values and our offerings include matching outfits for adults and children ( Father-Son / Mother-Daughter ). Twinning not only highlights personal style but also reinforces relationships, making it a cherished practice for many.

Easy Shopping Experience

Shopping for kids’ clothes can sometimes feel overwhelming. Our user friendly website is designed to make your life easier. You can easily filter by size, colour, or even style. Plus, our size guide takes the guesswork out of ordering, so you can focus on what really matters—spending time with your kiddos!

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OCS CERTIFIED ORGANICALLY GROWN COTTON

Our fiber is cultivated without the use of artificial fertilizers or pesticides, and we exclusively utilize non-genetically modified seeds in our production process.

To further reinforce our dedication to organic practices, we're actively engaged with the Organic Content Standard (OCS). This standard meticulously oversees the entire journey of our fiber, ensuring that it maintains its organic integrity from its source to the final product.

RCS CERTIFIED RECYCLED POLYESTER

At The Lion & The Fish, we're dedicated to sustainability, and one way we fulfil this commitment is through our use of recycled polyester. Today, recycled polyester primarily originates from PET plastic waste, commonly found in items like plastic bottles. By repurposing this waste into high-quality fabric, we significantly reduce the need for virgin polyester production.

Our recycled polyester fabric is certified to the Recycled Claim Standard (RCS), ensuring the integrity of our materials. This certification verifies the recycled content and traces it from its source to the final product, providing transparency and accountability in our supply chain. By choosing products made with recycled polyester, you not only contribute to waste reduction but also support a more sustainable future.

Non Toxic Dyes:

Our commitment to children's well-being extends to every aspect of our products, including the dyes we use. At The Lion & The Fish, we exclusively employ non-toxic dyes in our kid's clothing line. These dyes are free from harmful chemicals, ensuring that your child's garments are safe, gentle, and eco-friendly.

Proudly Made In India.